EmailWe are very much opposed to written scripts
They lock you in.
You can'r really be in touch with the power of the video and the audio when youa are writing a script and then covering it with b-roll
These kinds of stories tend to be sterile, not to engage the audience.
Great storytelling has little to do with writing and everyting to do with the art of telling a story.
So we like our MMJs, and we train, them, to simply watch the cut pictrues on the timeline and the soundbites and then tell (and record) a story as they watch it in reatl time
This takes a bit of getting used to but when it work, it really connects with the viewers.
Take a look at this example from Susan Arbeiter who took our bootcamp last week.
Susan is the host of Capita News Tonight on Specttrum News 1 in Albany, NY.
Listen to her track
You see how engaging it is
She is not narrating a package
She is telling you a story
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