Bringing Depth To Your Characters

Posted February 07, 2020
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We have, of course, been running our video bootcamps for more than 30 years now.

As part of the bootcamp, the participants go out and find a local story, then shoot and cut a 1-minute video.

By now, Lisa and I have seen tens of thousands of these small stories, but a few still stick with us.

Those are generally the ones where the particpant found a second angle to the story. More often than not, this second angle had almost nothing to do with the original story. 

One that still sticks with us was a story about a florist.  These are pretty predictable. They do what florists do.

But this florist, as it turns out, was also an opera singer in his spare time. So, of course, the VJ asked him to perform, which he did. 

The combination of the singing and his story of being as aspiring opera star while also doing flower arranging made for a great story. 

It had more than one dimension.

We push this idea all the time.

Every person has at least one great story to tell.

All you have to do is ask them.

Spectrum1 MMJ Itay Hod did a diet story.

Intermittent Fasting is very big in LA.

Well, of course it is. It's LA.

And there are lots of local news stories about this new dieting trend.

But in this case, Itay Hod finds a second angle to the story.

One that makes it far more intersting than just another diet fad story.

 

 


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Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)


In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


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