Facebook Launches New Creator App for Video Producers

Posted November 22, 2017

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Facebook has launched a new app, Facebook Creator, which is optimized for video producers on Facebook to manage their video content, improve their live videos, and track analytics all in one hub. The new app, released last week, is a great tool for producers who use Facebook for their video. 

Facebook has become one of the premiere platforms for video content on the web. More and more video content is dominating newsfeeds on the platform, and even Mark Zuckerberg, Facebook CEO, says that in 5 years time almost all of the content on Facebook will be video. The new app elevates the status of video on Facebook and shows their focus on video moving forward. 

Any individual or page can use the app which gives access to enhanced engagement tools and other features. It is essentially a one-stop-shot for video creators to manage their video content on the platform. 

One of the new features on the app is the new Live Creator Kit. Facebook live is an amazing tool, but it certainly has its limitations if you are just using a phone to produce it (rather than third-party software like Wirecast). The new tools in the app allow users to add custom intros and outros to their videos, as well as theme music to make the start of your videos more engaging. This gives users a chance to brand themselves on the platform as well as personalize their videos to give the viewer a better experience and make videos seem more professional. Additionally, users can choose from a variety of banners and frames that can add a thematic feel to the videos. 

Another feature of the app is the Unified Inbox. The new inbox feature shows you all of your notifications and messages in one place, rather than having to switch between page notification, profile notifications, messenger, and Instagram. Once of the advantages of social media platforms like Facebook is the ability to directly engage with your audience making broadcasting a two-way street. This feature gives you a broader single view and makes it easier to engage your audience and never let a comment slip through the cracks.

Additionally, the new app gives you the ability to add to your Facebook stories -- a new feature that mimics the story feature on Instagram and Snapchat. This is just another way to engage your audience, even when you don't want to go live or do a full video.

Lastly, the app gives you video analytics so you can see what is working and what isn't on your profile and page. This information will help you identify your most popular videos, your target demographics and other data that will help you improve your content and distribution strategy.

Overall, this new app is a great tool for video creators that they should take advantage of to make the most of producing video for Facebook.