Spectrum News 1 MMJ Natalie Brunell
 

Great Tips for Safe Reporting - Part 4

Posted May 01, 2020
Share To
 
 

While most TV news shows are solving their safe reporting problem by having their journalsits report from home, and mostly doing Zoom interviews, the MMJs at Spectrum News 1 have taken a different course.

Because everyone has a smart phone, everyone has all the equipment they need to shoot their own stories, or at least part of them. 

I like this idea a lot, and I think it is going to be one of those things that survive the virus.  It makes sense and it works.

It also allows the subject of the story to particpate in making the story. This is no bad thing. I call this Hybrid Journalism.

It really drives the democratization of the medium, and it makes Spectrum News 1 viewers feel more like participants in their own stories, than passive observers.

This, after all, is the power behind Facebook, Instagram, TikTok and others - tell your own story. 

But how to make this work?

In the news business, we like to think of ourselves as being in the BREAKING NEWS business.  After all, pretty much every newscast starts with "Breaking News!"  Lester Holt on NBC NIghtly says it every night.

But in the real world, particularly in the world of 24-hour news channels or local news, there just isn't all that much really breaking news - maybe 10% - on a good day.

The vast majority of the stories that we do are features.  

And for features, we know, pretty much, what is going to happen

So in the world of Safe VIdeo, it's the job of the MMJ to become both journalist and director.  

Storyboard out the piece, as best you can, before you start. What is it going to look like. Then, direct you subject to shoot their part of it, in their home, and give you exaclty what you need. Give them a shot sheet.

I have also created a simple 4-part instructional video for home use. 

It works.

Check out this piece by Spectrum News 1 LA MMJ Natalie Brunell.

She produced the story from home. The footage was shot by the famkly, under her direction. She conducted the interviews by Skype.  

Then she wrote, scripted, tracked and edited the piece at home.  

But the viewer has the sense of being WITH the family. 

It works.

 

 

 


Recent Posts

Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)


In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Share Page on: