EmailInstagram, the popular photo and video sharing app and site, announced this week that it will be extending the limit on video length to 1 minute in the coming months. As video becomes the lingua franca of the web, sites like instagram and others must cater to a new video first outlook. After all: if a picture is worth a thousand words, how many is a video worth?
From Instagram:
We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year.
In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial.
For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out the Instagram Help Center.
Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.
In order of appearance, the video above features Frankie Grande (@frankiejgrande), Nastasya Samburskaya (@samburskaya), Jack Johnson (@jackjackjohnson), Danny Edge (@dannyjedge), Bretman Rock (@bretmanrock), Alx James (@alxjames), Vinny Balbo (@vinnybalbo), Summerella (@_summerella_), Keraun Harris (@kingkeraun), Michael Chenlo (@michenlo), Stephanie Kurlow (@stephaniekurlow), Kai Lightner (@kailightner), Zach King (@zachking), Manon Mathews (@manonmathews), Gabriel Conte (@thegabrielconte), Simone Shepherd (@simoneshepherd), BigNik (@realbignik), Brennen Taylor (@brennen), DeStorm Power (@destorm), Gigi Crouch (@scolerina9247).
Featured Courses
Recent Posts
The Future of News is NOT TikTok, It’s Netflix
December 18, 2024
Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)
Good News is actually Good News
October 14, 2024
In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.
The Future of News: TikTok or Netflix
September 09, 2024
There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?