IS THERE A FUTURE FOR TV NEWS?

Posted February 10, 2016
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Does news have a future? 

Particularly television news?

I think so, but not at the rate it is moving now.

Take a look at the ads for TV network news - Depends, Cialias and that thing where your bladder runs around after you.

Depressing? 

You bet.

The most depressing part is that the audience is dying - literally. And no one is going to replace them.

This is tragic because journalism is important.  Video journalism is particularly important.  Video is such an incredibly poweful medium for journalism, it would be a real tragedy if it were to die.

And it is kind of Dead Medium Walking right now.

Is there a way to save it?

Or better yet, to resurrect it as something new and vibrant?

Maybe.

So here's an idea.

 


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In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.


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