Facebook Live (5/31)
 

Local News Needs to Say Goodbye to The 20th Century

Posted May 31, 2017
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In today's Facebook Live video Michael talks about how local news is trapped in 1968 and refuses to catch up to the 21st Century. 

In the local news industry we see a lot of traditional kinds of broadcasts -- live setups, big cameras, tripods and crews. Of course there are stations out there that utilize new technologies and workflows to make local news more attractive to modern media consumers, but for the most part local news is trapped in 1968.

 


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In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.


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