Now, THIS is a Real Phone!

Posted April 26, 2018
Share To
 
 

This morning I have been having a very interesting email exchange with a reporter at Fox.

No, it's not about Trump.

It's about technology.

Our reporter, who is quite good, recently traveled to Europe for a kind of personal 'Roots' experience. (A few years ago, I went back to Kopsavar, the village in Hungary that my grandparents came from).

Since she is a journalist and in the TV biz, she also decided to shoot her own personal documentary on the trip, which is great.  And, anything anyone does today is public, she was posting the photos of the trip and the shoot on Instagram.

I noted that she was schelpping (as we used to say in Kopasvar) a giant old video camera around with her, along with a big tripod, microphone and all the other crap (as we say in Brooklyn) that conventional video requires.

Why?

Why would anyone continue to burden themsevles with all that junk when an iPhone does just as good a job?

Seriously.

An iPhone shoots 4K, PLUS you can edit on it, add music and graphics and then 'share' or even live stream to the rest of the world. And all in your pocket.

At our Brooklyn TV experiment, we are all smartphones all the time.

100%

Here, for an exmaple, is a piece that one of our participants did last week.  It's an ad (the VJs also shoot and sell video ads and take 50% of the revenue from the sale). It was shot and edited on an iPhone. All self contained.  

Now, take a look at this.

First, it was done by someone who had never touched a video camera or an edit before we started training. Second, it was entirely done on a phone. 

Come on!  

Clinging to old video technology is like clinging to dial up phones. They were sturdy and dependable. And REAL.  No one laughs at you wnen you show up with your dial up phone... do they?

 


Recent Posts

Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)


In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Share Page on: