Courtesy of WikiCommons via Fanny Schertzer. Tengeru Market, Tanzania
 

Quartz: App Changing Tanzania's News

Posted November 30, 2015
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From Quartz:

“After M-pesa for mobile money, why not have M-Paper for mobile papers?” Edwin Bruno, chief executive officer of Smart Codes, the digital agency behind the app, told Quartz.

While print media in the West is feeling the pressure of having to compete for readers and ad revenue from all sorts of online sources, in Africa the situation is slightly different. People here still trust newspapers more than online platforms to deliver the news.

 

Read the full article here

 


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Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)


In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


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