Ready For Tik Tok

Posted February 09, 2019

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OK

Question time

What is the biggest and fastest growing video app onine today? 

Hint: It's the fourth most downloaded app in the world, surpassing both Instagram and Snapchat.

Here's another hint - At the end of last year, it was the most downloaded app in the US. 

One more: Only two years old, it is now valued at $75 billion, making it more valuable than UBER.

Here's your last chance: It has more than 500 million users.

Give up?

It's Tik Tok.

Still give up?

Tik Tok is a video app, like VINE, except it's a huge success. Like VINE, it's a video app, shot vertically, and each video is supposed to last 15 seconds.

So let's say it is not a place for deep ideas or documentaries.  

It has, however, gotten an enormous following. You can lip synch, add stickers, filters and augmented reality. 

Here's the most popular Tik Tok so far - Gummy Bear sing Adelle

Like I said, don't ask me.

It is most popuilar in China

Owned by Chinese internet firm Bytedance, the app was first launched in China in 2016 with the name Douyin and grew to 100 million users in the space of a single year, with a billion views daily.

"TikTok has tapped into a successful model of user-generated content by making professional-quality video creation simple and accessible," said Paul Barnes, managing director of analytics company App Annie.

well, that's one way of looking at it. 

One thing is for sure - it is 100% User Generated Content - and apparenlty the users are telling us exactly what they like to see.