Photo by Aaron Escobar courtesy WikiCommons
 

Reuters: 79% said they would be investing more in online news video this year

Posted January 12, 2016
Share To
 
 

The Reuters Foundation's Nic Newman has taken a look back at the trends of 2015 and crunched the numbers for 2016 and the results are in: there's going to be more video on the web, a lot more.  He reports that video is quickly dominating the web, and many businesses are going to invest in video and video production in the coming year to keep up with this trend.

2015 was a big year for video online.  Embedding video on social became more streamlined, drones and VR became the hot new gear, and livestreaming truely arrived on the scene.  Undoubtably, these trends will continue in 2016. 

Read the full report here.

 


Recent Posts

TV News’ Original Sin
January 08, 2025

My mentor in the television business was Fred Friendly. For those who never heard of him, he pretty much invented TV news. He was Edward R. Murrow’s producer for many years before he became President of CBS News.


In today’s digital era, platforms like YouTube, TikTok, and Instagram dominate our online lives with content created by influencers and creators making a lot of money with the videos they make. It’s easy to see why this is such an attractive career.


Local TV news is also in trouble. Viewership is down and the all-important younger demographic is not even interested in watching. How can we get them watching?


Share Page on: