Shutterbug: Hasselblad Launches World’s First Compact Mirrorless Digital Medium Format Camera

Posted June 22, 2016
Share To
 
 

Hasselblad just announced the release of a new camera model that could really shake up the photgraphy world.  The 50MP X1D is being billed as "the world’s first compact mirrorless digital medium format camera."  The camera will allow use of over 10 different lens attachments, will be able to shoot video, and will be dust and weatherproof. 

The downside: the camera will be one of the most expensive mirrorless cameras ever, the body only will sell for $8,995.

Dan Havlik of Shutterbug reports on the news:

Weighing just over 1.5 pounds (725 grams), the Hasselblad X1D is fitted with a 50MP CMOS medium format sensor, which the company says delivers “up to 14 stops of dynamic range.” Hasselblad has also announced a new line of dedicated XCD autofocus lenses (45mm f/3.5 and 90mm f/3.2 lenses available at launch) for the X1D mirrorless camera, which offer a range of shutter speeds and full flash sync at up to 1/2000th of second.

The X1D, with the help of an adapter, will be compatible with all 12 lenses and lens accessories from the Hasselblad professional H System. Hasselblad debunked rumors today that the new XCD lenses will be manufactured by Fuji. According to Hasselblad, both the X1D camera and the XCD lenses will be made by the company in Sweden.

T

he Hasselblad X1D can shoot HD video and has built-in Wi-Fi and GPS. The X1D has a robust camera body that is dust and weatherproof, Hasselblad said. The Hasselblad H1D was announced at a press conference in Gothenburg, Sweden today that was livestreamed on YouTube.

“The X1D marks a pivotal point in Hasselblad’s rich 75-year history,” Perry Oosting, Hasselblad’s CEO said. “This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”


Read more here.

 


Recent Posts

Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)


In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Share Page on: