EmailApple has never really been an innovator.
Rather, they been great at taking already existing products and making them must-haves.
Before there was an iPod, there was an MP3 player.
Before there was a smartphone there was a Treo
And before there was an Apple TV network there was Netflix.
On March 25th, Apple is going to announce the launch of a new 'event' from The Steve Jobs Theater in Cupertino, California.
No one at Apple is saying what they are going to announce, but this is not the Apple of Steve Jobs days, when things were kept secret on pain of death. The new Apple leaks better than Wikileaks.
What everyone says is going to happen is that Apple is going to announce a competitor to Netflix.
And why not?
Why should Reed Hastings have a monopoly on non-linear, on demand digital video over the Internet?
It's a pretty lucrative market
Netflix market cap $165B
Apple market cap - about a trillion.
That's a lot of money and they have to spend it somewhere, so why not spend it where they eyeballs are? And now, all eyeballs are on online video.,which means that while cable is not dead yet, it is definitely terminal.
After all, who wants to watch appointment TV when you can see whatever you want whenever you want as often as you want and so on. There is no competition here.
So Apple is going to announce their big launch of their new service on Monday, March 25th at 1PM. You can, of course, see it live streamed online. Well how else?
In case you are still not convinced, Apple seems to have telegraphed the content by saying, in prep for the big day, "It's Showtime!"
Bloomberg News reports that "Hollywood stars" have been invited to the event, where Apple is expected to debut a streaming service for TV shows and movies, and one for news.
It's not yet clear how much Apple will charge for all of this. CNBC reportedlast year that Apple would give away its original content for free to Apple device owners. Netflix charges $12.99 per month for its HD package while Prime is $119 per year, so Apple might stick to that price range for its services.
Featured Courses
Recent Posts
The Future of News is NOT TikTok, It’s Netflix
December 18, 2024
Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)
Good News is actually Good News
October 14, 2024
In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.
The Future of News: TikTok or Netflix
September 09, 2024
There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?