EmailThere is a great deal of concern, well placed, that few people under the age of 30 watch TV news.
Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?
Two solutions have emerged — One, is to emulate TikTok — short videos, shot on a phone- cheap but hopefully entertaining, and even more hopefully carrying a bit of journalism buried in there, somewhere.
Here’s another solution — the opposite end of the spectrum — Netflix. Much deeper, character-driven storytelling — also shot with an iPhone.
Here then are two examples of the same story done in two ways — TikTok vs. Netflix. You decide which you prefer.
The first story was done by NBC network news.
The second by Taylor Schaub, an MMJ with Spectrum News 1 in LA (and a bootcamp grad). This was his very first video story, and it was nominated for an Emmy.
Featured Courses
Recent Posts
Good News is actually Good News
October 14, 2024
In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.
Breaking News: A Different Way of Doing Breaking News
August 20, 2024
Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.
TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.