EmailWe just wrapped up another 5-day Video Storytelling Bootcamp with Spectrum News 1 - done entirely virtually no Zoom.
The Zoom Bootcamps work astonishingly well, better than the in-person bootcamps we ran for more than 30 years all over the world. The reason: in Zoom everyone is in the front row all the time.
Spectrum News 1 is building out a series of 24-hour local news channels across the country and is inventing a new kind of TV news - one that is driven by powerful character driven stories - no reporter stand ups, no b-roll, no talking heads, no man on the street and so on.
What we have done is to marry classic Hollywood movie making techniques to great journalism - and it works. After all, the same people who are spending endless hours watching Netflix and HBO are also watching TV news.
They expect to see the same thing.
And now they can.
And do.
Spectrum News 1, only 18 monthjs old is already the #2 channel in LA AND was just nominated for an astonishg 12 Emmys.
AND - everytihng they do is done ENTIRELY on iPhones.
ALL MMJ
1-Day turns.
All the time.
Pretty impressive
Here's an example. but we have lots more to show.
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Recent Posts
The Future of News is NOT TikTok, It’s Netflix
December 18, 2024
Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)
Good News is actually Good News
October 14, 2024
In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.
The Future of News: TikTok or Netflix
September 09, 2024
There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?