The Guardian: HuffPo’s new chief on the ‘post social’ mobile era
Posted December 08, 2015
Share To
Tweet
Email"Under the dynamic and attention-grabbing leadership of Arianna Huffington, the Huffington Post led the spectacular rise of native digital news, partly thanks to a legion of unpaid bloggers. By 2012 it had also snagged a Pulitzer, but in the fickle new media world the excitement and – according to reports – US traffic is now shifting towards sharp-elbowed, freshly financed upstarts like BuzzFeed, Vice or Vox.
Jared Grusd, the 40-year-old new chief executive poached from Spotify four months ago, may need some of the stamina of his ironman triathlon training to maintain HuffPo’s reputation as a pack leader while keeping up with the relentlessly energetic Huffington, who remains president and editor-in-chief. At his first sit-down interview since taking charge, Grusd explains that HuffPo’s future will be global and played out in a new, largely mobile era he has dubbed “post-social”."
Read the whole aricle from The Guardian.
Featured Courses
Recent Posts
Good News is actually Good News
October 14, 2024
In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.
The Future of News: TikTok or Netflix
September 09, 2024
There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?
Breaking News: A Different Way of Doing Breaking News
August 20, 2024
Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.