United Airlines & You

Posted April 12, 2017
Share To
 
 

You've all seen the videos by now of the man being dragged from his seat on a United flight after being bumped from the flight. Almost as soon as they were uploaded (to YouTube, Facebook, Twitter, Reddit and so on) they spread rapidly across the web. This is an amazing way for a news story to originate.

Traditionally, news stories originate at a newspaper or TV station. They file the report, broadcast or publish it, and then let the public spread the story from there. What happened with the United story, and more and more stories these days, is almost the exact opposite. It originated from 'normal' people, who decided to take video of something they saw that they thought was newsworthy, published it, and then the news outlets circulated the stories from there.

With millions of smartphones around the world, it should be expected that this is how news is going to operate in the coming years and decade. Someone decides to take out their phone, and then it gains traction on the web.  This is a bottom-up approach rather than the traditional top-down. The former is a far more democratic way to treat news. 

The reality is that there are millions of stories each day that people would flock to and share with their network, but they don't get the coverage. With a smartphone, all you have to do is hit record and send it out to the world. 

 


Recent Posts

Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)


In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Share Page on: