Using Video To Speak Truth To Power

Posted January 05, 2020
Share To
 
 

Spectrum1 (LA) MMJ Natalie Brunell used her iPhone shot and edited story for the network in a slightly different and very intersting way.

Usually, a reporter will report a story.

But in this case, Natalie turned her phone on her subject and allowed him to directly address the powers that be - in this case, the California Department of Farm Affairs.

The result work - particularly as Lou Royce looks direclty into the lens, speakling person to person, one on one to the CDFA.

This is powerful stuff.

So much better than Natalie doing the traditional on air reporter stand up.

As you'll notice, Natalie does not appear in the story.  

It's not her story really, it's Lou's.

A great next step would be for Natalie to take her laptop over to the CDFA and show the video to an official there, and shoot his reaction and response. 

Meanwhile, check out the rather astonishing quality of the video that the iPhone delivers.

Good job Natalie!  

 


Recent Posts

In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.


Share Page on: