Video As A Language

Posted October 15, 2016
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The invention of the alphabet made written langauge possible. It reduced the totality of all writing to 26 simple symbols (in English).  

In the digital world, Claude Shannon reduced the totality of everything to two symbols - zero and one.

For video, we have now reduced the totality of video grammar to 5 simple shots.  It makes the medium comprehensible and approachable by all.

 


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In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.


There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?


Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.


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