EmailToday's video of the day is a cooking video. Now you may be thinking that cooking videos are a dime a dozen, and that's true, but 93 year old cook and great grandmother, Clara, has over 135,000 subscribers to her YouTube page Great Depression Cooking. The key to her success, a combination of personality and a niche.
First off is personality. In any video, particularly instructional video like cooking videos, character is very important. Clara is a sweet old lady, which is not something you see on YouTube everyday, and she has a comforting effect on the audience.
Secondly, is the niche. Clara has created a channel that has a concept that can be repeated over and over again. Clara has first hand knowledge of the Depression Era, which is something that both people are interested in and do not know much about first hand. This creates a built in audience that will keep coming back for each new dish.
Find your niche, start your channel!
Featured Courses
Recent Posts
TV News’ Original Sin
January 08, 2025
My mentor in the television business was Fred Friendly. For those who never heard of him, he pretty much invented TV news. He was Edward R. Murrow’s producer for many years before he became President of CBS News.
What Does it Take to be an Influencer?
January 06, 2025
In today’s digital era, platforms like YouTube, TikTok, and Instagram dominate our online lives with content created by influencers and creators making a lot of money with the videos they make. It’s easy to see why this is such an attractive career.
Stanley Kubrick Showed Us How to Make Local TV News a Success
January 03, 2025
Local TV news is also in trouble. Viewership is down and the all-important younger demographic is not even interested in watching. How can we get them watching?