EmailToday's video of the day is from Brodie Smith, who is a self-described "frisbee bro," has amassed a large following for his frisbee trick shots. With a YouTube page with over 1 million subscribers, Smith has made a living for himself traveling around the world making frisbee videos for YouTube and Facebook. The video above is from his recent trip to Taiwan.
This is a great example of how niche programming can lead to success in the realm of Internet video. Here is a guy with a skill and interest in a niche activity -- frisbee -- and he has cultivated a community who care about that activity around his videos. Everytime, people come back because they want to see what he can do with a frisbee. He doesn't put up a cooking video next, he sticks to the niche.
This is a model that can be replicated with any activity or niche. You can find a comunity and produce content that is tailored to them and make your videos a leading voice in that community's conversation.
Featured Courses
Recent Posts
TV News’ Original Sin
January 08, 2025
My mentor in the television business was Fred Friendly. For those who never heard of him, he pretty much invented TV news. He was Edward R. Murrow’s producer for many years before he became President of CBS News.
What Does it Take to be an Influencer?
January 06, 2025
In today’s digital era, platforms like YouTube, TikTok, and Instagram dominate our online lives with content created by influencers and creators making a lot of money with the videos they make. It’s easy to see why this is such an attractive career.
Stanley Kubrick Showed Us How to Make Local TV News a Success
January 03, 2025
Local TV news is also in trouble. Viewership is down and the all-important younger demographic is not even interested in watching. How can we get them watching?