EmailToday's video of the day is from Brodie Smith, who is a self-described "frisbee bro," has amassed a large following for his frisbee trick shots. With a YouTube page with over 1 million subscribers, Smith has made a living for himself traveling around the world making frisbee videos for YouTube and Facebook. The video above is from his recent trip to Taiwan.
This is a great example of how niche programming can lead to success in the realm of Internet video. Here is a guy with a skill and interest in a niche activity -- frisbee -- and he has cultivated a community who care about that activity around his videos. Everytime, people come back because they want to see what he can do with a frisbee. He doesn't put up a cooking video next, he sticks to the niche.
This is a model that can be replicated with any activity or niche. You can find a comunity and produce content that is tailored to them and make your videos a leading voice in that community's conversation.
Featured Courses
Recent Posts
Good News is actually Good News
October 14, 2024
In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.
The Future of News: TikTok or Netflix
September 09, 2024
There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?
Breaking News: A Different Way of Doing Breaking News
August 20, 2024
Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories - and now, I think, I've got it.