EmailToday's video of the day comes from YouTuber Jackson Crawford and shows hims speaking in Old Norse from some ancient texts. Crawford is an expert in Scandinacian studies, and shows us how you can take your area of expertise and form a community around that. In today's media landscape you will find people who are interested in what you have to offer, no matter how narrow the interest is. Today we live in a world of narrow-casters and audiences looking for content that is specific to their interests. If you have something that you are an expert in, start making videos about it!
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The Future of News is NOT TikTok, It’s Netflix
December 18, 2024
Character-driven journalism is not new to newspapers, though it once was. It was once called The New Journalism in the 1960s — see Truman Capote or Tom Wolfe. Today it is industry standard. Why not take the Sopranos or Breaking Bad formula and marry it to TV journalism? (How many interviews have you seen in The Sopranos? How many Man on the Street soundbites have you seen in Breaking Bad?)
Good News is actually Good News
October 14, 2024
In a recent study by The Reuters Institute, 40% of Americans no longer watch or read the news at all. They find it too depressing. All doom and gloom.
The Future of News: TikTok or Netflix
September 09, 2024
There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen off, so naturally, TV executives across the boards are searching for a solution. How to appeal to a demographic that spends most of their time on social media?